What is Search Engine Optimization (SEO)?

Search Engine Optimization or SEO means that we try to obtain top results in the search engines with the keywords relevant for your website.

Advantages of a top position

A high position for popular keywords in the search engines can attract much more visitors to your website. The big advantage here is that these visitors are truly interested in your activity as they are actively looking for more information on the subject.

Another advantage is that search engines are considered as an independent source of information. If you rank highly in the search engines, visitors will be more likely to see your site as a reference. So that is important!

Contrary to an advertisement campaign (see SEA), a top position in search engines is permanent. When you stop an advertisement campaign the flux of visitors will decrease rapidly. High positions in search engines will last for months if not years provided that you properly maintain your SEO.

And in addition to all the advantages, a top position in search engines is free of charge. In other words, very cheap!